Ipsos acquires OTX, a major US online research company
Ipsos has signed an agreement to acquire 100% of OTX Corporation (OTX - Online Testing Exchange), a fast growing online consumer research firm.
OTX specializes in innovative, cutting edge research utilizing technology to provide strategic insights for the entertainment, advertising (traditional and digital), and consumer goods industry.
Founded in 2000 as a division of iFilm, OTX was acquired from iFilm by the Pilot Group,
ZelnickMedia and Shelley Zalis, OTX’s founder and Chief Executive Officer, in 2004.
OTX generated 60 USD million in revenues in 2009. It employs more than 200 employees and
has offices in Los Angeles, New York, Chicago, Cincinnati, Miami and London.
Ipsos Co-President Didier Truchot, commented: OTX has a strong culture of innovation. It has created a nextgeneration market research company integrating traditional and new media. Its expertise fits perfectly with Ipsos, particularly with Ipsos MediaCT (Media, Content and Technology Research) and Ipsos ASI (Advertising research). We are delighted to welcome OTX’s team within Ipsos.
