Ipsos in Poland, after merging with Synovate, has rebuilt its internal structure.
It reflects the organization of the entire Ipsos Group. The officers managing the merged company come from both of the original companies.
A new company structure has been established in the Polish Ipsos, which, after merging with Synovate, is now under the direction of Kurt Thompson. Currently, Ipsos in Poland consists of three main divisions: Ipsos Marketing , which provides research services supporting new product launches, product management and brand building strategy; Ipsos ASI, experts in advertising research; and Ipsos Loyalty, which concentrates on customer satisfaction and loyalty research.
Kurt Thompson, Director-General of Synovate in Central-Eastern Europe, will take over the reins of the joining Ipsos and Synovate. The two firms will begin to function under the Ipsos brand as of 1 January 2012
The international Ipsos group acquired Synovate several weeks ago. This acquisition initiated the integration of local Synovate and Ipsos branches, likewise in Poland.
Kurt Thompson, Director-General of Synovate in Central-Eastern Europe, has been named Country Manager of the joining Ipsos and Synovate branches in Poland. He will also be responsible for Ipsos in the region.
Ipsos announces that it successfully completed yesterday the acquisition of the Synovate business for an enterprise value of £525 million*. Following this transaction, Ipsos becomes the third largest global market research company.
The acquisition was announced on 27 July 2011 and was conditional upon various approvals, which have been obtained since then: the transaction was approved by Aegis' ordinary shareholders on 16 August 2011 and obtained the mandatory anti-trust clearances thereafter.
The completion of the transaction occurs following the successful capital increase with preferential subscription rights of €200 million launched by Ipsos on 8 September 2011, to fund part of the acquisition price, and completed on 30 September 2011.
On 1 April 2010 Jacek Otffinowski becomes the new CEO at Ipsos. He is taking over from Dinko Svetopetric, who is parting ways with the company to focus on new plans.
Jacek Otffinowski has been with Ipsos since 2003. He formed the Polish branch of Ipsos ASI, an international part of the Ipsos Group specialising in advert studies.
Ipsos has signed an agreement to acquire 100% of OTX Corporation (OTX - Online Testing Exchange), a fast growing online consumer research firm.
OTX specializes in innovative, cutting edge research utilizing technology to provide strategic insights for the entertainment, advertising (traditional and digital), and consumer goods industry.
Founded in 2000 as a division of iFilm, OTX was acquired from iFilm by the Pilot Group,
ZelnickMedia and Shelley Zalis, OTX’s founder and Chief Executive Officer, in 2004.
OTX generated 60 USD million in revenues in 2009. It employs more than 200 employees and
has offices in Los Angeles, New York, Chicago, Cincinnati, Miami and London.
Following 10 years with the IQS and Quant Group, Anna Forycka is moving to Ipsos, where she has been appointed Director of quantitative research in Ipsos Marketing.
The department Anna Forycka will shortly be heading comprises 3 teams, and embraces a total of 30 people.
She has been in marketing research for 15 years, specialising right from the beginning in quantitative studies. She began at Demoskop (merged with Ipsos in 2001). She has been working at IQS and Quant Group since 2000, initially as a Research team manager, and for the last 4 years as Quantitative research director. Anna has worked with clients in a variety of sectors, mainly in FMCG, telecoms and finance.
Ipsos Marketing the part of Ipsos specialising in research covering innovations, brands and products, is launching NOVACTION NextGen, an innovative research tool enabling estimation of sales potential for a new product at any stage of its development. This is something completely new on today’s research market.
Thanks to this new option, studies forecasting sales cease to be a luxury one can afford only when launching strategic innovations. It is a very flexible tool that can be tailored to different needs, and used repeatedly during the development of a specific innovation.
NOVACTION NextGen can be used when conducting another research product, e.g. when testing a concept, product, packaging or advert, etc. The client can decide to forecast sales at any moment of project execution: before, during, or after receiving the results.
Following 16 years of work at GfK Polonia, Ewa Sech has moved to Ipsos, where she has been appointed Director of the Equity Builder & Tracking team in Ipsos ASI, the section of Ipsos dealing with advertising research.
The team Ewa will manage specialises in studies covering brand health and condition, brand positioning analyses, and advert tracking studies.At GfK Polonia Ewa Sech worked with the household panel, where she was responsible for handling key clients and coordinating international projects. She has completed postgraduate studies in marketing and marketing analysis at the Warsaw School of Economics, and in the psychology of purchase behaviour at Warsaw University
Ipsos Marketing, the part of Ipsos specialising in innovation, brand and product studies, is launching MARKETLandscape and BRANDStretch, quantitative research tools supporting brand management, and used at the early stage of creating innovation.
MARKETLandscape is a tool supporting the strategic management of brands. It allows one to search for new directions of brand growth and optimisation of the positioning of brands already on the market. On the one hand, it provides inspiration and indicates directions of development for new products by discovering niches, at the same time assessing whether the new ideas stand a chance of filling them.
Ipsos Marketing, a part of Ipsos specialising in research covering innovations, brands and products, has launched PERCEPTOR®Plus, a new research tool used for building up effective strategies for brands.
PERCEPTOR®Plus measures a brand's value and strength compared to the competition, and reveals which brand attributes might strengthen its position. Key elements for the strength of a specific brand are identified via analysis of the most important aspects shaping the brand (the so-called brand DNA): its functional and image-related attributes, its personality, and the emotional needs it satisfies.
