Advertising Research

• We can help you put together a credible and effective advertising strategy,
• We can assess the pertinence and effectiveness of new ideas and media
• We can provide an accurate evaluation of the effectiveness of advertising campaigns already conducted.

Ipsos ASI - a section of Ipsos specialising in advertising research. Ipsos ASI is number 1 in the world in the field of advert pre-tests, and one of the largest global suppliers of tracking and brand equity studies. It conducts studies into advertising at all stages of creating and implementing advertising campaigns, using standardised research tools that have proved themselves the world over. It helps in taking the best decisions in the process of a campaign's design and in maximising returns on advertising investment.