Brand*Graph

Why and when?

• To investigate the effectiveness of advertising activities and their impact on brand image

What do you get?

• Information enabling optimisation of one's media plan
• Analysis of media budget usage and efficacy assessment in alternative media plans
• Estimated GRP value needed to achieve the target in regard to level of awareness
• Definition of the impact of seasonality, advertising expenditure (share of voice), promotions, etc., on level of awareness

How?

• Information from consumers combined with media expenditure
• Unique media model – separating "advert" from "media" issues and assessing the impact of adverts with high and low advertising expenditure