Equity*Builder

Why and when?

• In order to diagnose a brand's condition and health
• To analyse its image and possible positioning directions
• To determine the brand's strength compared to the competition

What do you get?

• Recommendations for specific action that should be taken in order to improve a brand's equity and condition
• Findings that can be compared with data bases

How?

• The research model is based on the necessary effective number of questions
• Questions on the basis of which the model is formulated can be added to various study types
• The assumptions on which the model rests stem from modern brand image building theory (Y&R & Ipsos-ASI)