Next*AdLab

Why and when?

• At the initial stage of advert creation (a few creative ideas)
• When one requires quantitative data and a qualitative inspection
• When time matters (a full picture in 1-2 days)

What do you get?

• Quantitative estimate of the potential of each creative concept compared to norms
• Qualitative interpretation of the quantitative results
• Recommendations regarding choice and optimisation of the most promising idea

How?

• Instant method (1-2 days) combining a quantitative survey (100 advert interviews) with qualitative research (Focus Group Interviews):
  » option of observing the quantitative and qualitative sessions
  » access to results in real time
  » interaction between the client, research agency, and person running the project