Next*Idea

Why and when?

• In order to investigate consumers' reaction at an early stage to the creation of advertising (working versions of TV commercials)
• To choose the creative idea with the greatest potential
• When one's budget is limited

What do you get?

• Directions regarding the choice and optimisation of the most promising creative idea based on analysis of results in relation to norms

How?

• Sequential-monadic test
• Comparison of the results with the norms