Next*Print, Next*Outdoor

Why and when?

• In order to check the effectiveness of a printed advert in its natural setting:
  » its power of making a mark compared to other adverts
  » whether comprehension of the advert is in line with the adopted strategy
  » whether it evokes the desired changes in behaviour and brand perception

What do you get?

• Assessment of the effectiveness of a printed advert (press / outdoor) in regard to noticeability and reaction evoked (persuasiveness / impact on brand)
• Full diagnosis of strengths and weaknesses of the advert based also on non-verbal reactions (hot-spot analysis)

How?

• Concealed test: respondent unaware that he/she will be assessing an advert (placed in its natural setting depending on the medium, among other adverts)
• Monadic test (each respondent only rates a single advert)
• Experimental model: comparing the results to a control group not coming into contact with the advert making it possible to assess its impact in relation the brand's current situation on the market in question