Next*TV

Why and when?

• To increase the chances of an advertising campaign by defining:
  » how persuasive the ad is, and how well remembered in connection with the brand
  » what impact it has on the brand's condition and image
  » whether it matches the strategy

What do you get?

• Assessment of how effectively the TV commercial gets through to viewers and evokes a reaction, defining impact on sales, and a full diagnosis of its strengths and weaknesses
• Recommendations regarding broadcast of the commercial and suggestions on possible modifications aimed at optimising its effectiveness

How?

• In the natural conditions of watching TV commercials (at home, the respondent's attention focused on a television programme and not an ad within a commercial block)
• The level at which it reaches viewers is measured via deferred and confirmed recall of the commercial (after 24 hours)
• Persuasiveness and impact on brand is measured using the experimental model, ensuring reference to the brand's current situation on the market in question