Anna Forycka appointed Quantitative Research Director at Ipsos
Following 10 years with the IQS and Quant Group, Anna Forycka is moving to Ipsos, where she has been appointed Director of quantitative research in Ipsos Marketing.
The department Anna Forycka will shortly be heading comprises 3 teams, and embraces a total of 30 people.
She has been in marketing research for 15 years, specialising right from the beginning in quantitative studies. She began at Demoskop (merged with Ipsos in 2001). She has been working at IQS and Quant Group since 2000, initially as a Research team manager, and for the last 4 years as Quantitative research director. Anna has worked with clients in a variety of sectors, mainly in FMCG, telecoms and finance.
Her occupational interests include explorative research related to innovations and brand strategy, including segmentation research, attitude and usage studies, and projects involving new methods in the analysis of quantitative data.
Anna Forycka is a trained psychologist and art historian.
