Gradual improvement in consumer moods
The first month of the summer holidays saw a slight improvement in moods – with the Consumer Confidence Index rising by 2 points to 96.7. Over the last few months, the WOK has been systematically gaining ground. However, there are still slightly more pessimists than optimists in Poland in regard to the economy and material issues. At the index’s current value, pessimists have only a 3 percentage-point advantage.
Ratings for the country’s economic climate clearly improved over the past month – rising by 5 points to 90.8. This month Poles’ ratings were better for economic changes over the past year. Also worth noting is the greater level of hope for improvement in Poland’s economic situation. Consumers now show more trust in the job market: 30% of Poles expect a rise in unemployment figures in the future, while 12% expect a drop; the rest expect jobless figures to stay unchanged.
Considering the rising moods related to the economy, the very slight change in willingness to buy may come as a surprise. Since the start of the year, changes in this index have been symbolic only, with a crawling growth tendency. Currently the willingness to buy index – at 100.7 points – shows a balance between optimists and pessimists. Bearing in mind the steadily improving ratings for financial condition, one has to note that Poles are relatively cautious in regard to the purchase of consumer durables.
The CCI Consumer Confidence Index may take a value of from 0 to 200 points. The latest survey is based on the findings of a survey conducted between 8 - 14 July 2010 on a representative random-quota sample of 1000 Poles aged 15 and above.
WOK-eng
- The Consumer Confidence Index (CCI) and its components
The Consumer Confidence Index (Polish acronym: WOK) is based on questions placed in a monthly survey that has been conducted since December 1991. The population studied are inhabitants of Poland age 15 or over. The survey is conducted on a representative sample of 1000 persons. 
