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Ewa Sech - Director of the Equity Builder & Tracking team at Ipsos ASI

08-09-2009

Following 16 years of work at GfK Polonia, Ewa Sech has moved to Ipsos, where she has been appointed Director of the Equity Builder & Tracking team in Ipsos ASI, the section of Ipsos dealing with advertising research.

The team Ewa will manage specialises in studies covering brand health and condition, brand positioning analyses, and advert tracking studies.At GfK Polonia Ewa Sech worked with the household panel, where she was responsible for handling key clients and coordinating international projects. She has completed postgraduate studies in marketing and marketing analysis at the Warsaw School of Economics, and in the psychology of purchase behaviour at Warsaw University