Online research

The number of active Internet users in Poland, online communication with customers and interest in advertising over the Internet are all growing rapidly. Thus, conducting marketing research in the Internet has become a necessity.  
Online surveys have a number of advantages and are a full-fledged technique for reaching respondents and collecting declarative marketing data.

PANEL

Ipsos Access Panel is an internet community whose members have agreed to take part in online studies. Currently, it consists of 60,000 members and is growing all the time. The Panel is an effective and high-quality research platform created for and dedicated to your needs.
Ipsos Access Panel enables:

• quick study completion and access to results
• reduced costs of research projects
• contact with respondents in their natural environment
• presentation of any multimedia desired
• use of specialized research tools that have proved themselves in the online environment
• reaching narrow, specified respondent groups

RESEARCH TOOLS

Ipsos has a broad portfolio  of specialized research tools and techniques in online versions, including:

• CatMan
• Concept Evaluator
• Pack Evaluator
• Advertisement pre- and post-tests with the EmotiScape, EmotiTrace and HotSpot modules
• as well as tools that are tailored to your needs and prepared specially for internet users.

If you would like to find out more, contact the person you work with at Ipsos or our expert.