Brand Perceptor

Why and when?

In order to increase brand strength in a specific category:
• To identify those attributes contributing the most to brand strength
• To select those which should be the focus of communication
• To investigate the role of price
• To increase market share

What do you get?

• Analysis of the brand's functional and emotional attributes compared to the competition
  
• Description of perception of the brand in regard to price
• Determination of priorities thanks to positioning diagnosis
• Simulations of growth in market share following implementation of the recommended changes

How?

• Quantitative surveys, face-to-face or on-line interviews
• May constitute an additional module in U&A, segmentation or Market Landscape type studies