Concept Evaluator™

Why and when?

• When a detailed and more "qualitative" concept diagnosis is necessary, one that helps you find out:
  » what the strengths and weaknesses of the concept are, which elements attract attention, and which are rather unnecessary
  » how to optimise a concept to evoke greatest possible customer interest

What do you get?

• Very detailed information presented in an interesting graphic format regarding specific concept elements which are:
  » incomprehensible
  » short on credibility
  » the most interesting
  » the least interesting
  » particularly unique and outstanding

How?

• Usually as a module in concept tests (e.g. Innoscreen)
• Face-to-face or on-line interviews
• An interactive tool: the respondent uses the mouse to highlight specific words / concept elements on the screen