Designor™

Why and when?

• From a few selected concepts (1 to 5) one needs precise estimates of sales volume in order to know which one to continue work on
• To identify what factors would increase sales and how to improve the marketing mix and increase the new product's potential

What do you get?

• Precise sales volume forecasts for alternative marketing plans
• Definition of a concept's strengths and weaknesses compared to the competition

How?

• The consumer's decision-taking investigated in the competitive environment
• A model not requiring norms
• Face-to-face or on-line interviews; monadic test