Designor Shelf™

Why and when?

• When all elements of the marketing mix are (almost) ready, and one needs a precise assessment of a new product before launch plus indications on how to maximise potential

What do you get?

• A full assessment of the product mix covering product, price, packaging and communication in the competitive context
• Precise forecast of sales volume and the level of cannibalisation within the first two years following product launch

How?

• By recreating a genuine shopping situation, in which the consumers choose the brand at the shop shelf
• Work on the product does not have to be totally finished – one can use animatics, concepts, or packaging mock-ups
• No norms required for the model