Inno Screen Concepts

Why and when?

• When one has preliminary concepts and has to identify those with the greatest potential
• A fast and cost-effective tool enabling the testing of numerous concepts and helping develop the best of them

What do you get?

• Assessment of a specific concept's potential
• The basic measurement is not purchase intention but an index comprising such elements as need satisfaction, uniqueness, price positioning and shop shelf awareness
• Detailed diagnostic measures of a concept's strengths and weaknesses

How?

• Testing among potential customers, taking account of category users
• No norms required
• Face-to-face or on-line interviews
• Off-line – sequential-monadic test (N=min 150, with each respondent testing a maximum of 3 concepts)
• On-line – monadic test (N=min 120/concept)