Inno Track

Why and when?

• Directly after market launch
• To obtain the information essential for optimising specific elements of the marketing mix, enabling one's product to achieve greater market success

What do you get?

• Detailed diagnosis of the results obtained by the new product, including:
  » identification of specific consumer groups and their profiles (knowing the product, trying it, users, rejectors) – providing a comparison with preliminary assumptions regarding the target group
  » analysis of reasons behind purchase and rejection
  » communication analysis
  » guidelines for optimisation of specific elements of the marketing mix

How?

• Most effective fieldwork – using an on-line panel
• Min. N=120 for each of the three consumer groups: those knowing the product, those using it, and those rejecting it