Line Optimization™

Why and when?

• In order to choose those of a group of new products / services that would be worth adding to one's current portfolio:
• The goal is to obtain maximum sales growth for the entire portfolio and to minimise the risk of cannibalisation
• Usually one also wants new products or services having a niche character
• The move's conformity with the umbrella brand's positioning is also important

What do you get?

• Simulation of the entire portfolio's potential in a variety of expansion scenarios
• Analysis of co-consideration of specific products / services
• The potential of each product / service
• Perception and associations with specific products / services
• As a result  - recommendations regarding the choice of optimum portfolio according to sales criteria and strategic goals for the brand / portfolio

How?

• Screening of products / services using a comparative method
• Face-to-face or on-line interviews