Pack Evolution

Why and when?

• In order to quickly and efficiently assess various pack proposals
• When you want to distinguish a brand on the shelf within a rich competitive context
• To increase brand sales with a smaller marketing budget available

What do you get?

• Indication of the best pack proposal in the competitive context
• Indication of the most effective direction for work on the packaging
• Analysis of key effectiveness indicants, carried out among competitor brands

How?

• Quantitative module: respondents placed before a virtual shelf answer questions allowing one to measure prompted product noticeability, how well the packaging is connected to the brand, its attractiveness and is persuasiveness
• Module based on a behavioural approach: observation of respondents' eye movements when looking at the virtual shop shelf, using the Eye tracker