Shopper Research

What questions are answered?

• Why do consumers buy? (needs/ motivations / situations)
• How and when are decisions made to buy products?
• How do consumers behave at the product display site?
• Are particular products and their variants easy to find?
• How do sales personnel look at this issue? 
• How should a private label (store brand) line of products look, what determines purchase decisions within such a brand

How?

• Specific methods for particular research issues (observations, assisted shopping, in-store route tracking, registering purchases, interviews with store personnel…)

What do you get?

•  Practical recommendations for specific situations and problems