Media Research

• Brand tracking & positioning
• Web listening systems
• Customer acquisition and retention strategies
• Market sizing and segmentation
• Idea generation and testing
• Forecasting the likely market success of new content, products and services
• Traditional and digital media audience measurement

We work with companies in the following areas:

• Television
• Radio
• Print
• Outdoor
• Internet
• Mobile phone
• Telecoms (uptake of mobile video, mobile internet and GPS).
• Video games (content, format and usability preferences), filmed entertainment (tracking theatrical audiences, in-home viewing behaviour, the uptake of alternative channels for accessing movies and piracy).