Brand equity measurement

We have developed a proprietary approach to measuring the strength of media and content brands on different dimensions and across different platforms.  We are not only able to deliver a brand 'health check' for companies operating in the fast-changing and converging media and technology sectors, but can also help develop an agenda for driving the brand forward.

There are few single-platform media left in the world. Newspaper and magazine publishers are pushing their content, not only through traditional print media, but via their web sites, mobile devices, video platforms, events, merchandise and much more. Television programmes can, increasingly, be accessed, stored and shared on-line and via a multiplicity of mobile and other technology platforms.

Convergence amongst software, hardware, telecoms, entertainment and internet services companies has accelerated. As a result, content owners and distributors must increasingly think of their companies and products as brands as they move into less familiar territory.