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Consumer research


Insights into consumer profiles, preferences, behaviours and how to attract and keep them

 


We carry out research to help companies acquire and retain customers. Our custom solutions are tailored to individual client needs and have been successfully applied in the media (traditional and digital), entertainment, technology, and telecoms industries.

These have included:

  • Market sizing
  • Market landscaping
  • Customer segmentation
  • Customer profiling
  • Content testing

Learn more

Andrzej Anterszlak
Quantitative Research Team Manager

andrzej.anterszlak@ipsos.com
tel.: +48 22 448 77 00