Supporting innovation

Innovate MCT is a framework that offers flexibility throughout the development cycle – from ‘conceptualisation’ to ‘commercialisation’ – through the use of several proprietary and custom Ipsos techniques. Innovate MCT is a major offering provided by Ipsos to clients in the technology, telecoms, media and entertainment sectors. Depending on the scope and development stage of each project, the Innovate MCT continuum also includes expertise from other Ipsos specialty areas, including our qualitative division.

Innovate MCT:

• Defines features that maximise appeal
• Measures the potential for new products/services
• Creates a roadmap from concept to launch
• Tests pricing strategies
• Assesses un-met needs within a category