A new flexible tool for estimating sales volume
Ipsos Marketing the part of Ipsos specialising in research covering innovations, brands and products, is launching NOVACTION NextGen, an innovative research tool enabling estimation of sales potential for a new product at any stage of its development. This is something completely new on today’s research market.
Thanks to this new option, studies forecasting sales cease to be a luxury one can afford only when launching strategic innovations. It is a very flexible tool that can be tailored to different needs, and used repeatedly during the development of a specific innovation.
NOVACTION NextGen can be used when conducting another research product, e.g. when testing a concept, product, packaging or advert, etc. The client can decide to forecast sales at any moment of project execution: before, during, or after receiving the results.
NOVACTION NextGen can be used once in combination with another Ipsos Marketing tool, e.g. Pack Evolution, in order to measure a product’s sales potential when investigating its packaging. It can be applied repeatedly at a chosen stage of product development when a specific aspect of the marketing mix is being perfected (i.e. the product, packaging, price or communication), e.g. when changing the formula of a product during a product test. NOVACTION NextGen can also be used repeatedly at different stages of work on a product in order to up-date sales estimates as successive elements of the mix are developed.
NOVACTION NextGen is part of a growing series of research tools developed by Ipsos Marketing, the goal of which is to help clients build, maintain and develop brands at all stages of work on the product. It will be presented in New generation of volumetric research: Earlier, Cheaper, More flexibly at the next Congress of Market and Opinion Researcher.
