Corporate Reputation Research

Reputation Research provides clients with information regarding how their company or organisation is perceived on the basis of key aspects of reputation:

• Awareness
• Familiarity
• Favorability
• Trust
• Advocacy

and compared to their main competitors and companies with the best and average market reputations

The Ipsos approach makes it possible to:

The Reputation Research shows the contribution reputation makes towards an improvement in the marketing efficacy of a corporation or organisation, expressed through reaching consumers effectively with advertising and their satisfaction in using a company's products or services.
The Reputation Research contains findings from the international Global Advisor study - tracking the reputation of the main world corporations in over 20 countries.

• Company surveys » more
  
• Surveys of the SME sector » more
  
• Public sector opinion surveys » more