‘Polish OTC Consumer’
The research company Ipsos is launching a new survey, ‘The Polish OTC Consumer’. Its goal is to analyse Poles’ habits and attitudes towards non-prescription medicines and parapharmaceutics.
‘The Polish OTC Consumer’ is a survey designed to embrace the following issues: assessment of one’s own health and resistance; prophylaxis; the most common disorders; self-treatment; the role of the doctor and pharmacist; sources of information on OTC medicines and parapharmaceutics; the process of buying such products; reasons for buying; and attitudes towards health and medicines. Consumer segmentation based on attitudes towards health and OTC products will constitute an important part of the report.
This is a syndicate study, one available to multiple buyers, and is addressed to companies in the pharmaceutics sector.
The first survey will be conducted in January 2010 on a representative nationwide sample of N=800 Poles aged 15 and above. Questionnaire-based interviews will be conducted using the face-to-face method and the application of CAPI techniques (Computer-Assisted Personal Interview).
