This August the Consumer Confidence Index noted the biggest drop in over a year – of 4.2 points down to 92.6 points. Nevertheless, the CCI today is still above the best result of August 2009 (87.2 points).

The falling inflationary expectations index describes the respondents' attitudes to rising prices. When the index is above 100 points, it means that a majority of people expect inflation to decline.

The first month of the summer holidays saw a slight improvement in moods – with the Consumer Confidence Index rising by 2 points to 96.7. Over the last few months, the WOK has been systematically gaining ground. However, there are still slightly more pessimists than optimists in Poland in regard to the economy and material issues. At the index’s current value, pessimists have only a 3 percentage-point advantage.

Consumer moods worsened slightly in June this year. This was reflected in the Consumer Confidence Index, which fell by 2.4 points from May’s level to the current 94.3 points. This result is very close to the index value in April this year (94.1 points).

The latest research by Ipsos shows that – contrary to widespread opinion – the Internet does not lead to reduced usage of other media, i.e. the printed press and the radio. Quite the opposite in fact, as those who surf the Internet more often also tend to use the daily newspapers, magazines and radio more frequently.

The first half of May brought a continuation in the improvement of consumer moods built above all on the growing level of confidence in Poland’s economy. The Consumer Confidence Index measured by Ipsos rose by 2.6 points on April’s level to the current value of 96.7 points – the highest it has been since October 2008.

The tragic events at Smolensk and the subsequent national mourning have not shaken Poles’ confidence in the country’s economy or their expectations in regard to home finances.

According to the latest Ipsos survey into customers’ preferences regarding channels of communication with service providers (customer service desks), the traditional options of seeing somebody in person, sending a letter by post and contact by telephone are still those chosen most often. Signs of change can be seen in what is known as ‘generation Y’, making much greater use of modern forms of contact such as e-mail, inquiries submitted on-line via providers’ web sites, or live chat on-line conversation.

On 1 April 2010 Jacek Otffinowski becomes the new CEO at Ipsos. He is taking over from Dinko Svetopetric, who is parting ways with the company to focus on new plans.

Following the recent growth in optimism, consumer moods deteriorated slightly in March. The Consumer Confidence Index (CCI) currently stands at 90.8 points, a drop of 2 points on February’s level. However, this result is still a massive 24 points above that of the previous March (then only 67.2 points), which was the lowest CCI result since May 1992.

February has seen a continuation in the improvement in consumers’ moods. The current Consumer Confidence Index (CCI) measured by Ipsos is at a value of 93.1 points, a growth of 4 points on January’s level.

Ipsos has signed an agreement to acquire 100% of OTX Corporation (OTX - Online Testing Exchange), a fast growing online consumer research firm.
OTX specializes in innovative, cutting edge research utilizing technology to provide strategic insights for the entertainment, advertising (traditional and digital), and consumer goods industry.

Consumers began the New Year 2010 in much better moods. The CCI – Consumer Confidence Index – measured by Ipsos in January rose by 5 points (to 89.4) on December’s level. Consumers are now more optimistic about both the country’s economic situation and their own finances. This is seen in better ratings for the economic climate and consumers’ willingness to buy.

Following 10 years with the IQS and Quant Group, Anna Forycka is moving to Ipsos, where she has been appointed Director of quantitative research in Ipsos Marketing.

Consumer moods dropped slightly before Christmas. Compared to November, the Consumer Confidence Index (CCI) measured by Ipsos was 2 points lower, at 84.8 points. Ratings were worse both for the economic climate and willingness to buy.

The improvement in moods that began a few months ago settled at a level of 80-odd points. Looking at how the CCI has fared over this period, one can spot a slight growth trend interwoven with spots of less favourable ratings. This November, the Consumer Confidence Index rose by 4 points to reach a level of 87.

The research company Ipsos is launching a new survey, ‘The Polish OTC Consumer’. Its goal is to analyse Poles’ habits and attitudes towards non-prescription medicines and parapharmaceutics.

The Consumer Confidence Index has worsened for the second month in a row. Over the past month the CCI has fallen by 2 points to 83. Poles are mainly pessimistic in their assessment of the current situation and prospects for its development. Poles still rate their own household situation much better than the situation of the entire economy in general.

Ipsos Marketing the part of Ipsos specialising in research covering innovations, brands and products, is launching NOVACTION NextGen, an innovative research tool enabling estimation of sales potential for a new product at any stage of its development. This is something completely new on today’s research market.

Following the spring boost in consumer moods they have remained pretty steady at rather a low level since May this year - with pessimists continuing to dominate over optimists.

Following 16 years of work at GfK Polonia, Ewa Sech has moved to Ipsos, where she has been appointed Director of the Equity Builder & Tracking team in Ipsos ASI, the section of Ipsos dealing with advertising research.

The rule seen in recent years of an improvement in consumer moods in August following a downturn in July also held true this year. As a result the Consumer Confidence Index (CCI) climbed to its highest 2009 level, growing by 8 points to reach 87.3.

Ipsos Marketing, the part of Ipsos specialising in innovation, brand and product studies, is launching MARKETLandscape and BRANDStretch, quantitative research tools supporting brand management, and used at the early stage of creating innovation.