The New Year has changed little in Poland’s national mood. While the Ipsos Consumer Confidence Index increased somewhat, it’s still too soon to speak of any clear-cut reversal of the downward trend that began back in November 2011. The Index remains in the doldrums at 77 points, though it recorded a month-on-month change of +1 point.

Ipsos in Poland, after merging with Synovate, has rebuilt its internal structure.
It reflects the organization of the entire Ipsos Group. The officers managing the merged company come from both of the original companies.

The Christmas holidays did not improve the mood in Poland. The Ipsos Consumer Confidence Index (Polish acronym: WOK), which had tumbled in November, remained in the doldrums in December at 76 points.

Polish consumers definitely grew more pessimistic in November. The Consumer Confidence Index (Polish acronym: WOK) tumbled to 77 points. The month-on-month change was substantial, exceeding 11 pts.

Kurt Thompson, Director-General of Synovate in Central-Eastern Europe, will take over the reins of the joining Ipsos and Synovate. The two firms will begin to function under the Ipsos brand as of 1 January 2012

Ipsos announces that it successfully completed yesterday the acquisition of the Synovate business for an enterprise value of £525 million*. Following this transaction, Ipsos becomes the third largest global market research company.

After the slight decline in consumer mood recorded in August, September brought a moderate improvement: the Consumer Confidence Index (CCI) moved up 1.4 points to 86.4. This increase may be a bit surprising considering the media gloom and doom about another recession around the corner – all the more so in that the CCI improvement was mainly driven by better assessments of the country’s economic condition. Evidently, Poles are not falling into a panic.

Andrzej Anterszlak has been appointed manager of a quantitative research team at Ipsos Marketing. Andrzej Anterszlak has been involved in the research industry since 1999. He worked for TNS OBOP for the last 6 years, where he was the head of the Business and Finance sector and worked as a Senior Market Research Consultant.

August brought a decline in consumer mood: the Consumer Confidence Index (CCI) slipped to 85.03 points. This month-on-month change is slight, as it did not exceed 1 pt., though it put an end to the upward trend that had lasted over the previous four consecutive months. The break in the positive trend together with experts forecasting an economic slowdown could lead to further declines in the Index in coming months.

The falling inflationary expectations index describes the respondents' attitudes to rising prices. When the index is above 100 points, it means that a majority of people expect inflation to decline.

According to the Consumer Confidence Index as measured by Ipsos, the mood of Polish consumers improved yet again in July, if only slightly. The current upward trend has now lasted 4 successive months. In July the Index reached 84.8 points, for a month-on-month change of plus one point.

June brought a slight improvement in consumer mood. After the previous long-lasting downward trend, it was the third month in a row when the Consumer Optimism Index (WOK) as measured by Ipsos increased

Polish consumers grew more optimistic in May. After the sharp downturn back in March, this is the second month of improvement in a row. The Ipsos Consumer Confidence Index reached 83.5 points (+4 pts.). While it has not yet regained the ground it lost in March, it is only 3 points below the highest point it reached in 2011.

Following the largest month-on-month decline in consumer confidence in the last two years, April brought good news: the Ipsos Consumer Confidence Index rose 3 points to 79.1. Nevertheless, this is still 8 points lower than in February and it’s still too early to declare this the end of the long-term downward trend.

March brought a significant worsening in consumer mood. The Ipsos Consumer Confidence Index (CCI) recorded a 10-point decline and now stands at 76.2 pts. This is the sharpest month-on-month drop in consumer confidence in the last two years.

After four months of  deterioration in consumers moods, February finally brought a slight improvement in the Consumer Confidence Index (CCI).

The mood of Polish consumers darkened a bit in December. Compared to 24 other countries around the world surveyed by Ipsos, Poland belongs to the group of less optimistic nations.

According to the Ipsos “Polish OTC Consumer” report, three quarters of Poles treat some of their ailments on their own. When choosing a remedy for ourselves, we primarily rely on our experience and advice from family and friends, less often from pharmacists. Only a third of Poles declare that they follow their doctor’s recommendations.

The Consumer Optimism Index slipped 1 point in November to 88.2.

Ipsos in Poland is expanding marketing reseach for prescription drugs. Joanna Opoczyńska, who has just joined the firm, will be responsible for research development in this area

In September the drop in the CCI Consumer Confidence Index was even greater than in the previous month.

This August the Consumer Confidence Index noted the biggest drop in over a year – of 4.2 points down to 92.6 points. Nevertheless, the CCI today is still above the best result of August 2009 (87.2 points).

The first month of the summer holidays saw a slight improvement in moods – with the Consumer Confidence Index rising by 2 points to 96.7. Over the last few months, the WOK has been systematically gaining ground. However, there are still slightly more pessimists than optimists in Poland in regard to the economy and material issues. At the index’s current value, pessimists have only a 3 percentage-point advantage.

Consumer moods worsened slightly in June this year. This was reflected in the Consumer Confidence Index, which fell by 2.4 points from May’s level to the current 94.3 points. This result is very close to the index value in April this year (94.1 points).

The latest research by Ipsos shows that – contrary to widespread opinion – the Internet does not lead to reduced usage of other media, i.e. the printed press and the radio. Quite the opposite in fact, as those who surf the Internet more often also tend to use the daily newspapers, magazines and radio more frequently.

The first half of May brought a continuation in the improvement of consumer moods built above all on the growing level of confidence in Poland’s economy. The Consumer Confidence Index measured by Ipsos rose by 2.6 points on April’s level to the current value of 96.7 points – the highest it has been since October 2008.

The tragic events at Smolensk and the subsequent national mourning have not shaken Poles’ confidence in the country’s economy or their expectations in regard to home finances.

According to the latest Ipsos survey into customers’ preferences regarding channels of communication with service providers (customer service desks), the traditional options of seeing somebody in person, sending a letter by post and contact by telephone are still those chosen most often. Signs of change can be seen in what is known as ‘generation Y’, making much greater use of modern forms of contact such as e-mail, inquiries submitted on-line via providers’ web sites, or live chat on-line conversation.

On 1 April 2010 Jacek Otffinowski becomes the new CEO at Ipsos. He is taking over from Dinko Svetopetric, who is parting ways with the company to focus on new plans.

Following the recent growth in optimism, consumer moods deteriorated slightly in March. The Consumer Confidence Index (CCI) currently stands at 90.8 points, a drop of 2 points on February’s level. However, this result is still a massive 24 points above that of the previous March (then only 67.2 points), which was the lowest CCI result since May 1992.

February has seen a continuation in the improvement in consumers’ moods. The current Consumer Confidence Index (CCI) measured by Ipsos is at a value of 93.1 points, a growth of 4 points on January’s level.

Ipsos has signed an agreement to acquire 100% of OTX Corporation (OTX - Online Testing Exchange), a fast growing online consumer research firm.
OTX specializes in innovative, cutting edge research utilizing technology to provide strategic insights for the entertainment, advertising (traditional and digital), and consumer goods industry.

Consumers began the New Year 2010 in much better moods. The CCI – Consumer Confidence Index – measured by Ipsos in January rose by 5 points (to 89.4) on December’s level. Consumers are now more optimistic about both the country’s economic situation and their own finances. This is seen in better ratings for the economic climate and consumers’ willingness to buy.

Following 10 years with the IQS and Quant Group, Anna Forycka is moving to Ipsos, where she has been appointed Director of quantitative research in Ipsos Marketing.

Consumer moods dropped slightly before Christmas. Compared to November, the Consumer Confidence Index (CCI) measured by Ipsos was 2 points lower, at 84.8 points. Ratings were worse both for the economic climate and willingness to buy.

The improvement in moods that began a few months ago settled at a level of 80-odd points. Looking at how the CCI has fared over this period, one can spot a slight growth trend interwoven with spots of less favourable ratings. This November, the Consumer Confidence Index rose by 4 points to reach a level of 87.

The research company Ipsos is launching a new survey, ‘The Polish OTC Consumer’. Its goal is to analyse Poles’ habits and attitudes towards non-prescription medicines and parapharmaceutics.

The Consumer Confidence Index has worsened for the second month in a row. Over the past month the CCI has fallen by 2 points to 83. Poles are mainly pessimistic in their assessment of the current situation and prospects for its development. Poles still rate their own household situation much better than the situation of the entire economy in general.

Ipsos Marketing the part of Ipsos specialising in research covering innovations, brands and products, is launching NOVACTION NextGen, an innovative research tool enabling estimation of sales potential for a new product at any stage of its development. This is something completely new on today’s research market.

Following the spring boost in consumer moods they have remained pretty steady at rather a low level since May this year - with pessimists continuing to dominate over optimists.

Following 16 years of work at GfK Polonia, Ewa Sech has moved to Ipsos, where she has been appointed Director of the Equity Builder & Tracking team in Ipsos ASI, the section of Ipsos dealing with advertising research.

The rule seen in recent years of an improvement in consumer moods in August following a downturn in July also held true this year. As a result the Consumer Confidence Index (CCI) climbed to its highest 2009 level, growing by 8 points to reach 87.3.

Ipsos Marketing, the part of Ipsos specialising in innovation, brand and product studies, is launching MARKETLandscape and BRANDStretch, quantitative research tools supporting brand management, and used at the early stage of creating innovation.