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Our specialisations

We conduct studies into advertising at all stages of creating and implementing advertising campaigns. We help in taking the best decisions in the process of a campaign's design and in maximizing returns on advertising investment.

Ipsos researchers are specialists in innovation and brand management. They use their knowledge of consumers and experience in your sector to inspire you and help get marketing activities in your company on a new track.

Ipsos experts analyse opinion in the population for the needs of the private and public sectors and non-governmental organisations, providing information on how to build up an effective communications strategy or programme.

Specialists at Ipsos in the field of satisfaction and loyalty studies can help your company improve its financial results by measuring standards of service (mysterious shopper type studies), effective customer satisfaction management (CSM) and customer relations management (CRM).

Media Research

Ipsos provides companies in the media, content and technology industries with research-based insights to improve their competitive advantage.

Observer - Field & Tab

Ipsos Observer is the global practice within the Ipsos group specialized in Survey Management, Data Collection and Data Delivery for clients across all sectors who need field & tab style research to support their business