Crisis Monitor

Apart from macroeconomic factors, the psychological factor is also a very important driver behind an economic crisis. A financial crisis undoubtedly has its effect on consumer behaviour, but consumer reactions (often exaggerated) also contribute to intensification and the scope of the crisis itself.

When observing the market in Poland, we ask ourselves: Are Poles feeling the crisis? How are they experiencing it? What effects of the crisis are they most afraid of? How does the crisis affect shopping habits and the perception of one's own purchasing power? Which product categories is the crisis affecting the most?

Answers to these and other questions are provided by Ipsos' cyclic survey, Crisis Monitor. This survey covers such issues as assessment of one's household's economic situation, changes in shopping habits, perception of the economic crisis in Poland, and personal experience related to the economic crisis

Research methodology used for the Crisis Monitor

The Crisis Monitor report is based on a quantitative survey conducted using omnibus-type questionnaires (CAPI - Computer Assisted Personal Interviewing). Interviews are conducted face-to-face in the respondents' homes, with each interview lasting approximately 15 mins. This is constant research, with surveys conducted once a month.

Some of the data provided by the Crisis Monitor regarding the Polish market may be compared to international data from the Ipsos Economic Crisis Monitor survey, covering Great Britain, France, Germany, Italy and Spain, and from the Global Advisor survey conducted in the USA, Canada, Brazil, Mexico, Argentina, South Korea, China, Japan, Australia, Russia, India, the Czech Republic, Poland, Turkey, Sweden, Holland, Belgium, Germany, France, Italy, Spain and Great Britain.